Crunch management team

Deputy Head of BU

“As the Deputy Head of BU, I am responsible for the overall operations of Crunch including: planning and management Team and Project resource and performance; training and R&D; P&L… Prior to joining Officience, I was working in Planning, HR & Admin, Business Development for several big projects in steel industry, strongly involved in project and business setting up phase. Prior to that, I also handled sales force and market analysis for a state owned group specialized in import & export.
Besides performance and efficiency, the bamboo story that we create together is an interesting path to move on.”


Operation manager

“At Officience, my job is related to overseeing and having responsibility for any production activity. I’m managing several projects, Data entry being the biggest project in term of headcount.
First, I used to work as a quality controller for an image processing project. I spend my free time playing with my children and travelling or doing DIY.
I like the bamboo village, because it takes me back to my childhood when I spent my holidays in nature.”


Project Management Officer

“My job is to challenge the status quo and create new business values to the structure, which would be both a new service or process innovation. Here, we don’t do math with the business bottom-lines; we count the bamboo trees instead.
The bamboo concept would measure the Crunch’s success in longer term than short-term profitability.
When I don’t have to “count” the bamboos, battling on a tennis court or having a drink with friends is the most favorite of mine.”


CRUNCH Founder & Chief Executive Gardener

“As CRUNCH Founder & Chief Executive Gardener, my role is to define the organization strategy, to prioritize and lead the business strategy and to plant bamboos.
When I am not planting bamboos, i like all skating sports and enjoy travelling the world.
Did you know that in Vietnam, bamboo can be found everywhere…even in the toothpaste you use to brush your teeth?”